The importance of offering the wedding album service to your client

31st July 2024

Why is it so important to offer your client a wedding album service?

Alberto and María Eugenia are professional photographers and together they formed AM Love Stories, a wedding photography business in Madrid, Spain.

“In our sector we are used to valuing every service we offer our clients.”

Why does an album add value to your work and why is it so important to offer this service to your clients?


1.
Your work will remain

A physical memory that is passed down from generation to generation is a very important object for any family.

If you ask your parents what they would save from their house if it was about to fall down, a photo album would certainly be one of their choices.

The wedding album thus becomes another indispensable asset for your client. Also, you have to be aware that this attachment and affection for the memories that are created means that AM Love Stories' work will last and that, as a photographer, you will be remembered for decades.


2. Memories are more valuable on paper than in digital format

Today, more than ever, we live in a digital age. Memories of such an important day can be forgotten, and even untraceable, in the midst of so many photographs, videos and memories of our daily lives on our mobile phones.

The fact that the photos are on physical media, such as frames or albums, means that they are more present in your customers' lives and will never be lost. 


3. Cross-selling

The world of photography is often limited by the variety of services you offer and the time you have available.

Having the photo book service as a cross-sell in your services adds extra income that you can cover due to the automation of the process, especially in the case of replicas.

“Our value as professionals really lies in the support we offer, rather than the time invested in designing.  And this cost-effectiveness, compared to our other services, makes the album service indispensable for expanding our business.”


4. An opportunity to surprise

In most cases, the delivery of the album can be the last contact with your clients regarding your service.

So it's a unique opportunity to surprise your customers with something very special.

This will make them speak well of your business and in this way, you'll guarantee the continuity of customers for other services.

You can give your work an extra edge with some additional prints, an emotional message or, in our case with AM Love Stories, handmade packaging that characterises them.

These small details usually result in a message of thanks for all the work and therefore an additional expression of recognition.


5. Having a reliable album supplier

"After several years in the sector and working with different suppliers, it is essential for us to collaborate with a reliable supplier like Dreambookspro."

Professional photographers have to ensure that the result delivered to the client is of high quality and long-lasting.

"Customer service is also very important when working with a laboratory and at Dreambookspro they do it excellently. Not only do they help us with any doubts or unforeseen events, but they also advise and guide us, helping to grow the business. "

DreambooksPro is the largest photographic laboratory on the Iberian Peninsula and one of the five largest in Europe. We focus on printing albums and other complementary products such as boxes, accessories, pens and more. We help photographers tell their clients' love stories through high-quality products designed to stand the test of time.

Keep following us on our blog as we introduce you to several other important photographers from different areas of the photography world. Get to know them and be inspired by their stories and their style!

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